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Sport Management

Major Information

Sport Management is the study of business applied to the sport industry. Students explore elements of  marketing and sales, sponsorships, corporate strategic management, financing of small businesses, research  methods and statistics, personnel management, sport law, college athletics, and event management. The  Sport Management major at Georgia Southern provides academic preparation and practical experience in the  skills and techniques required to be successful in the Sport-Leisure-Business field. Sport Management is one  of the fastest growing fields of study in the country and is well established at both the undergraduate and the  graduate levels at Georgia Southern. Sport Management students experience a wide variety of internship  opportunities. They have worked with various major and minor league sports teams, colleges/universities,  sports media, and sport marketing agencies.

General Information

Degree(s) Offered:

  • Bachelor of Science in Sport Management
  • Master of Science in Sport Management

Sample Occupations

  • Youth Sports Assistant  Director 
  • Equipment Manager 
  • Athletic Director, High  School/College 
  • Sport Marketing 
  • Game Day Operations
  • Field Maintenance 
  • ArenaManagement /Operations 
  • Sports Information (Statistics)  Assistant 
  • Recreational Program Assistant  
  • Facility Management /Operations 
  • Community Sport Program  Assistant 
  • Sales: Ticket and Sponsorships
  •  Corporate Sponsorship  Assistant 
  • Marketing & Promotions
  • Events Management/Planner
  • Tournament Operations
  • Cable, TV, Radio, Newspaper,  Magazine 
  • Guest Services 
  • Fitness Center Manager

Sample Work Settings

  • Colleges/Universities
  • Professional Teams 
  • Sporting Goods Stores
  • Sporting Venues 
  • Marketing Firms 
  • Management Firms 
  • Conferences & Leagues 
  • Health & Fitness Industry 
  • Secondary Schools 
  • Sports Camps/Training
  • Stadiums/Arenas  
  • Sports Tourism 

Sample Employers

  • Atlanta Braves 
  • Atlanta Hawks 
  • Atlanta Falcons 
  • Georgia State University
  • Academy Sports + Outdoors
  • Nike
  • University of Georgia 
  • GaSouthern Athletic Marketing
  • GaSouthern Ticket Office
  • Cam Newton Foundation
  • Univ of Alabama Men’s Golf
  • Georgia Swarm
  • Atlanta Silverbacks 
  • Bulloch County Parks & Rec
  • Greenville Swamp Rabbits
  • Aspire Group

Connecting Majors, Skills, and Occupations

  • View learning outcomes associated with your major in the Georgia Southern Academic Catalog:

Georgia Southern Academic Catalog

  • Explore the connection between occupations and skills in O*Net:

  • Use Handshake to upload your résumé and explore internships and jobs. For more information:

Internet Resources

To explore values, interests, and skills:


Myers-Briggs Type Indicator (MBTI) – $15

Self Directed Search – $15 tudents/assessments/

To explore occupational outlooks and salaries:

National Compensation Survey

National Association of College and Employers  (NACE) resources/index.aspx 

Professional Organizations

College Sports Information Directors of America 

North American Society for Sport Management 

Sports Lawyers Association 

American Therapeutic Recreation Association 

Georgia Southern Student Organizations

Sport Management Majors Club

Professional Tips

  • Get involved in the Sport Management Club as they will inform you about volunteer and networking opportunities. 
  • Volunteer with the Masters’ Tournament, Chick-fil-A Bowl, etc.  
  • Through the Sport Management Club, you can attend networking events with the Braves and Jaguars. 

Résumé Tips

  • Bachelor of Science in Sport Management, Minor: Business  
  • Include any volunteer experience with sports related activities including the Eagles Event Team.
  • Include any internships or other experience such as assisting with the Chick-fil-A Bowl.
  • Include the Sport Management Club if a member.

Last updated: 6/26/2013