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Major Information

Preparation in this area will provide the student with an awareness of the marketing problems confronting today’s business firms, some knowledge and experience in the application of the tools and techniques of marketing problem solving and a more detailed acquaintance with one or more specific areas of the marketing discipline.  Students may choose to major in general marketing or in one of the three emphasis areas under marketing.   The general marketing track is the most flexible and supports the largest number of career opportunities in the field of marketing.

General Information

Degree(s) Offered:

  • Bachelor of Business Administration: Marketing


  • Fashion Merchandising
  • Retail Management
  • Sales and Sales Management

Sample Occupations

  • Account Representative
  • Advertising Executive
  • Brand Manager
  • Buyer
  • Consumer Affairs Specialist
  • District Sales Manager
  • Distribution Manager
  • International Marketer
  • Internet Marketing Specialist
  • Inventory Control Specialist
  • Franchise Specialist
  • Marketing Planner
  • Market Representative
  • Merchandising Manager
  • Packaging Specialist
  • Product Manager
  • Promotions Director
  • Public Relations Manager
  • Retail Manager
  • Research Analyst
  • Sales Agent
  • Telemarketing Representative
  • Wholesale Salesperson

Sample Work Settings

  • Advertising agencies
  • Consulting firms
  • Entertainment firms
  • Franchisees/Franchisers
  • Government
  • Industry
  • Manufacturers
  • Media
  • Nonprofit Organizations
  • Public relations firms
  • Retailers
  • Wholesalers

Sample Employers

  • Belk
  • Insight global
  • ADP
  • Amazon
  • Marriott
  • The Parker Companies
  • Nordstrom
  • JCB North America         
  • Verizon
  • Sherwin Williams
  • ASF Logistics
  • Mohawk
  • Citi
  • Cisco Systems
  • Social Security Administration

Connecting Majors, Skills, and Occupations

  • View learning outcomes associated with your major in the Georgia Southern Academic Catalog:

Georgia Southern Academic Catalog

  • Explore the connection between occupations and skills in O*Net:

  • Use Handshake to upload your résumé and explore internships and jobs. For more information:

Internet Resources

To explore values, interests, and skills:


Myers-Briggs Type Indicator (MBTI) – $18

To explore occupational outlooks and salaries:

National Compensation Survey

National Association of College and Employers  (NACE) 

Professional Organizations

American Advertising Federation

Insights Association

American Marketing Association

National Retail Federation

Georgia Southern Student Organizations

American Marketing Association Delta Sigma Pi

National Retail Federation Student Association Enactus

Professional Tips

These areas are highly valued by employers who seek candidates that have developed skills and abilities in the following areas.  See the website to explore more.

  • Career and Self Development
  • Communication
  • Critical Thinking
  • Equity and Inclusion
  • Leadership
  • Professionalism
  • Teamwork
  • Technology

Résumé Tips

  • Bachelor of Business Administration: Marketing
  • Include minors, emphasis areas
  • List special technology skills, including certifications 
  • Write about relevant experiences that are tied to the Career Readiness areas (mentioned above)
  • Limit to one page, unless there are 10+ years of professional work experience (military, or after college)

Last updated: 6/28/2013