Public Relations
Major Information
This field entails communicating to the public the value, services, products, or mission of an organization. Public relations involve much more than soliciting new business; seven areas have been defined. These are 1) special events, 2) media use, 3) public speaking, 4) fundraising, 5) programming, 6) research and 7) writing/editing.
General Information
Degree(s) Offered:
- Bachelor of Science in Public Relations
- Minor: Public Relations
Sample Occupations
- Public Relations Specialist
- Public Relations Manager
- Communications Specialist
- Product Marketing Director
- Public Relations and Communications Director
- Marketing Representative
- Community Liaison Director
- Public Information Officer
- External Communications Analyst
- Account Manager
- Advertising Coordinator
- Social Media Coordinator
- Digital Public Relations and Media Relations Executive
Sample Work Settings
- Advertising Agencies
- Non-profit Organizations
- Corporate Departments/Firms
- Radio or TV Networks
- Publishing Companies
- Public Relations Firms
- Government Agencies
- Colleges & Universities
- Human Resource Departments
- Trade Associations
Sample Employers
- Georgia Psychological Association (Director of Communications and Continuing Education)
- Georgia Southern University Alumni Association
- Westin Hotels & Resorts (Recreation Supervisor)
- Tormenta FC
- JamesWorks Entertainment
- Green Olive Media
- JLA Public Relations
- Bulloch County Schools (Public Relations/Marketing Specialist)
- The Wilbert Group
- Gulfstream Aerospace
- Delta Air Lines
- Northside Hospital
- Insight Global
- Hillary for America
- Solo Media
- International Game Developers Association
- Cumulus Media
- Visit Savannah
Connecting Majors, Skills, and Occupations
- View learning outcomes associated with your major in the Georgia Southern Academic Catalog:
Georgia Southern Academic Catalog
- Explore the connection between occupations and skills in O*Net:
- Use Handshake to upload your résumé and explore internships and jobs. For more information:
Internet Resources
To explore values, interests, and skills:
FOCUS 2 bit.ly/focuscareer
Myers-Briggs Type Indicator (MBTI) – $15
Self Directed Search – $15
http://students.georgiasouthern.edu/career/s tudents/assessments/
To explore occupational outlooks and salaries:
National Compensation Survey
National Association of College and Employers (NACE)
Professional Organizations
Public Relations Society of America
Council of Public Relations Firms
National School Public Relations Association
Institute for Public Relations
American Marketing Association
PRSA-Georgia Chapter
Georgia Southern Student Organizations
Prestige Georgia
Public Relations Student Society of America
Last updated: 7/1/2013